Personal data (hereinafter mostly referred to as "data") is processed by us only to the extent necessary and for the purpose of providing a functional and user-friendly website, including its content and the services offered there.
According to Article 4(1) of Regulation (EU) 2016/679, i.e. the General Data Protection Regulation (hereinafter referred to as "GDPR"), "processing" means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
With the following privacy policy, we inform you in particular about the type, scope, purpose, duration and legal basis of the processing of personal data, insofar as we decide either alone or together with others on the purposes and means of processing. In addition, we inform you below about the third-party components we use for optimization purposes and to increase the quality of use, insofar as third parties process data on their own responsibility.
Our privacy policy is structured as follows:
I. Information about us as the controller
II. Rights of users and data subjects
III. Information on data processing
The responsible provider of this website in terms of data protection law is
Giesserei Oerlikon
Birchstrasse 108
8050 Zurich
Switzerland
info@diegiesserei.ch
+41 43 205 10 10
www.diegiesserei.ch
With regard to the data processing described in more detail below, users and data subjects have the right to
In addition, the provider is obliged to inform all recipients to whom data has been disclosed by the provider of any rectification or erasure of data or restriction of processing carried out on the basis of Articles 16, 17 (1), 18 GDPR. However, this obligation does not apply if this notification is impossible or involves a disproportionate effort. Notwithstanding this, the user has a right to information about these recipients.
In accordance with Art. 21 GDPR, users and data subjects also have the right to object to the future processing of data concerning them, provided that the data is processed by the provider in accordance with Art. 6 (1) (f) GDPR. In particular, an objection to data processing for the purpose of direct advertising is permitted.
Your data processed when using our website will be deleted or blocked as soon as the purpose of storage no longer applies, the deletion of the data does not conflict with any statutory retention obligations and no other information is provided below on individual processing procedures.
We use so-called cookies on our website. Cookies are small text files or other storage technologies that are placed and stored on your end device by the Internet browser you use. These cookies process certain information from you, such as your browser or location data or your IP address, to an individual extent.
This processing makes our website more user-friendly, effective and secure, as the processing enables, for example, the reproduction of our website in different languages or the offer of a shopping cart function.
The legal basis for this processing is Art. 6 para. 1 lit. b.) GDPR, insofar as these cookies are processed for contract initiation or contract processing.
If the processing does not serve to initiate or execute a contract, our legitimate interest lies in improving the functionality of our website. The legal basis is then Art. 6 para. 1 lit. f) GDPR.
These session cookies are deleted when you close your Internet browser.
Our website may also use cookies from partner companies with whom we cooperate for the purposes of advertising, analysis or the functionalities of our website.
Please refer to the following information for details, in particular the purposes and legal basis for processing such third-party cookies.
You can prevent or restrict the installation of cookies by changing the settings of your Internet browser. You can also delete cookies that have already been saved at any time. However, the steps and measures required for this depend on the specific Internet browser you are using. If you have any questions, please use the help function or documentation of your Internet browser or contact its manufacturer or support. In the case of so-called Flash cookies, however, processing cannot be prevented via the browser settings. Instead, you must change the settings of your Flash player. The steps and measures required for this also depend on the specific Flash player you are using. If you have any questions, please also use the help function or documentation of your Flash player or contact the manufacturer or user support.
However, if you prevent or restrict the installation of cookies, this may mean that not all functions of our website can be used to their full extent.
If you contact us via contact form or e-mail, the data you provide will be used to process your request. The provision of the data is necessary for processing and answering your inquiry - without it we cannot answer your inquiry or can only answer it to a limited extent.
The legal basis for this processing is Art. 6 para. 1 lit. b) GDPR.
Your data will be deleted if your request has been conclusively answered and the deletion does not conflict with any statutory retention obligations, such as in the case of any subsequent contract processing.
If you register for our free newsletter, the data requested from you for this purpose, i.e. your e-mail address and - optionally - your name and address, will be transmitted to us. At the same time, we store the IP address of the Internet connection from which you access our website as well as the date and time of your registration. As part of the further registration process, we will obtain your consent to send you the newsletter, describe the content in detail and refer you to this privacy policy. We use the data collected in this process exclusively for sending the newsletter - in particular, it is therefore not passed on to third parties.
The legal basis for this is Art. 6 para. 1 lit. a) GDPR.
You can revoke your consent to receive the newsletter at any time with effect for the future in accordance with Art. 7 para. 3 GDPR. All you have to do is inform us of your revocation or click on the unsubscribe link contained in every newsletter.
We offer you the opportunity to apply to us via our website. For these digital applications, we collect and process your applicant and application data electronically to handle the application process.
The legal basis for this processing is Section 26 (1) sentence 1 BDSG in conjunction with Art. 88 para. 1 GDPR.
If an employment contract is concluded after the application process, we will store the data you submitted with your application in your personnel file for the purpose of the usual organizational and administrative process - naturally in compliance with further legal obligations.
The legal basis for this processing is also Section 26 (1) sentence 1 BDSG in conjunction with Art. 88 para. 1 GDPR.
If an application is rejected, we automatically delete the data transmitted to us two months after notification of the rejection. However, the data will not be deleted if the data requires longer storage of up to four months or until the conclusion of legal proceedings due to legal provisions, e.g. due to the burden of proof under the AGG.
The legal basis in this case is Art. 6 para. 1 lit. f) GDPR and Section 24 para. 1 no. 2 BDSG. Our legitimate interest lies in legal defense and enforcement.
If you expressly consent to a longer storage of your data, e.g. for your inclusion in a database of applicants or interested parties, the data will be processed further on the basis of your consent. The legal basis is then Art. 6 para. 1 lit. a) GDPR. However, you can of course revoke your consent at any time in accordance with Art. 7 para. 3 GDPR by making a declaration to us with effect for the future.
For technical reasons, in particular to ensure a secure and stable Internet presence, data is transmitted to us or to our web space provider by your Internet browser. With these so-called server log files, the type and version of your Internet browser, the operating system, the website from which you have switched to our Internet presence (referrer URL), the website(s) of our Internet presence that you visit, the date and time of the respective access and the IP address of the Internet connection from which the use of our Internet presence takes place are collected, among other things.
The data collected in this way is stored temporarily, but not together with other data about you.
This storage takes place on the legal basis of Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the improvement, stability, functionality and security of our website.
The data will be deleted after seven days at the latest, unless further storage is required for evidence purposes. Otherwise, all or part of the data will be excluded from deletion until the incident has been finally clarified.
We operate a company presence on the Facebook platform to advertise our products and services and to communicate with interested parties or customers.
We are jointly responsible for this social media platform with Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.
Facebook's data protection officer can be contacted via a contact form:
https://www.facebook.com/help/contact/540977946302970
We have regulated the joint responsibility in an agreement regarding the respective obligations within the meaning of the GDPR. This agreement, which sets out the mutual obligations, is available at the following link:
https://www.facebook.com/legal/terms/page_controller_addendum
The legal basis for the processing of personal data that takes place as a result and is described below is Art. 6 para. 1 lit. f GDPR. Our legitimate interest lies in the analysis, communication, sales and advertising of our products and services.
The legal basis may also be the user's consent to the platform operator in accordance with Art. 6 para. 1 lit. a GDPR. The user can revoke this consent for the future at any time by notifying the platform operator in accordance with Art. 7 para. 3 GDPR.
When our online presence is accessed on the Facebook platform, user data (e.g. personal information, IP address, etc.) is processed by Meta Platforms Ireland Limited as the operator of the platform in the EU.
This user data is used for statistical information about the use of our company presence on Facebook. Meta Platforms Ireland Limited uses this data for market research and advertising purposes and to create user profiles. Using these profiles, Meta Platforms Ireland Limited is able, for example, to advertise to users within and outside of Facebook based on their interests. If the user is logged into their Facebook account at the time of access, Meta Platforms Ireland Limited can also link the data to the respective user account.
If the user contacts us via Facebook, the personal data entered by the user on this occasion will be used to process the inquiry. The user's data will be deleted by us if the user's inquiry has been conclusively answered and there are no statutory retention obligations to the contrary, e.g. in the case of subsequent contract processing.
Meta Platforms Ireland Limited may also use cookies to process the data.
If the user does not agree to this processing, it is possible to prevent the installation of cookies by setting the browser accordingly. Cookies that have already been saved can also be deleted at any time. The settings for this depend on the respective browser. In the case of Flash cookies, processing cannot be prevented via the settings of the browser, but by the corresponding setting of the Flash player. If the user prevents or restricts the installation of cookies, this may mean that not all Facebook functions can be used to their full extent.
Further information on the processing activities, their prevention and the deletion of the data processed by Facebook can be found in Facebook's data policy:
https://www.facebook.com/privacy/explanation
It cannot be ruled out that processing by Meta Platforms Ireland Limited may also be carried out by Meta Platforms, Inc., 1601 Willow Road, Menlo Park, California 94025 in the USA.
We operate a company presence on the Instagram platform to promote our products and services and to communicate with interested parties or customers.
We are jointly responsible for this social media platform with Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.
Instagram's data protection officer can be contacted via a contact form:
https://www.facebook.com/help/contact/540977946302970
We have regulated the joint responsibility in an agreement regarding the respective obligations within the meaning of the GDPR. This agreement, which sets out the mutual obligations, is available at the following link:
https://www.facebook.com/legal/terms/page_controller_addendum
The legal basis for the processing of personal data that takes place as a result and is described below is Art. 6 para. 1 lit. f GDPR. Our legitimate interest lies in the analysis, communication, sales and advertising of our products and services.
The legal basis may also be the user's consent to the platform operator in accordance with Art. 6 para. 1 lit. a GDPR. The user can revoke this consent for the future at any time by notifying the platform operator in accordance with Art. 7 para. 3 GDPR.
When our online presence is accessed on the Instagram platform, user data (e.g. personal information, IP address, etc.) is processed by Meta Platforms Ireland Limited as the operator of the platform in the EU.
This user data is used for statistical information about the use of our company presence on Instagram. Meta Platforms Ireland Limited uses this data for market research and advertising purposes and to create user profiles. Based on these profiles, Meta Platforms Ireland Limited is able, for example, to advertise users within and outside of Instagram based on their interests. If the user is logged into their Instagram account at the time of access, Meta Platforms Ireland Limited can also link the data to the respective user account.
If the user contacts us via Instagram, the user's personal data entered on this occasion will be used to process the request. The user's data will be deleted by us if the user's inquiry has been conclusively answered and there are no statutory retention obligations to the contrary, e.g. in the case of subsequent contract processing.
Meta Platforms Ireland Limited may also use cookies to process the data.
If the user does not agree to this processing, it is possible to prevent the installation of cookies by setting the browser accordingly. Cookies that have already been saved can also be deleted at any time. The settings for this depend on the respective browser. In the case of Flash cookies, processing cannot be prevented via the settings of the browser, but by the corresponding setting of the Flash player. If the user prevents or restricts the installation of cookies, this may mean that not all Facebook functions can be used to their full extent.
Further information on the processing activities, their prevention and the deletion of data processed by Instagram can be found in Instagram's data policy:
https://help.instagram.com/519522125107875
It cannot be ruled out that processing by Meta Platforms Ireland Limited may also be carried out by Meta Platforms, Inc., 1601 Willow Road, Menlo Park, California 94025 in the USA.
We maintain an online presence on LinkedIn to present our company and our services and to communicate with customers/prospects. LinkedIn is a service of LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland, a subsidiary of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA.
In this respect, we would like to point out that there is a possibility that user data may be processed outside the European Union, in particular in the USA. This may result in increased risks for users in that, for example, subsequent access to user data may be made more difficult. We also have no access to this user data. The access option lies exclusively with LinkedIn.
You can find LinkedIn's privacy policy at
https://www.linkedin.com/legal/privacy-policy
The provider uses a link on the website to the social networks listed below.
The legal basis for this is Art. 6 para. 1 lit. f GDPR. The legitimate interest of the provider is to improve the quality of use of the website.
The plugins are integrated via a linked graphic. The user is only redirected to the service of the respective social network by clicking on the corresponding graphic.
Once the customer has been forwarded, the respective network collects information about the user. This is initially data such as IP address, date, time and page visited. If the user is logged into their user account on the respective network during this time, the network operator may be able to assign the information collected about the user's specific visit to the user's personal account. If the user interacts via a "Share" button of the respective network, this information can be stored in the user's personal user account and published if necessary. If the user wants to prevent the collected information from being directly assigned to their user account, the user must log out before clicking on the graphic. It is also possible to configure the respective user account accordingly.
The following social networks are linked by the provider:
Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.
Privacy policy: https://www.facebook.com/policy.php
Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.
Privacy policy: https://help.instagram.com/519522125107875
LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland, a subsidiary of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085 USA.
Privacy policy: https://www.linkedin.com/legal/privacy-policy
We use the Facebook visitor action pixel on our website, a web analysis and conversion measurement service of Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, a subsidiary of Meta Platforms Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA, hereinafter referred to as "Facebook".
The Facebook visitor action pixel helps us to analyze user behavior on our website and to advertise our services on the Facebook platform. The basis for this is Art. 6 para. 1 lit. a GDPR. The user can revoke consent to its use at any time for the future in accordance with Art. 7 para. 3 GDPR via the settings of the Consent Manager ("cookie settings") on our website.
The visitor action pixel establishes a connection to the Facebook servers in the USA. Facebook collects the IP address and information about the user's browser. In addition, an individual pixel ID and the associated website activities of the user are stored.
Meta Platforms Inc. is part of the "Data Privacy Framework" for which the EU Commission has issued an adequacy decision pursuant to Art. 45 GDPR:
https://www.dataprivacyframework.gov/list
Thanks to this data processing, Facebook can show the user personalized advertising from us on Facebook or on third-party sites. Conversion measurement also enables us to analyze and evaluate user behavior after clicking on a Facebook ad and subsequent redirection to our website in order to increase the effectiveness of our Facebook ads.
In this context, we are jointly responsible with Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland, within the meaning of Art. 26 GDPR.
The joint controllers have defined the respective obligations under the GDPR in an agreement. This agreement can be viewed at the following link:
https://www.facebook.com/legal/terms/page_controller_addendum
The Data Protection Officer of Meta Platforms Ireland Limited can be contacted via a contact form:
https://www.facebook.com/help/contact/540977946302970
Detailed information on data processing by Facebook as well as the rights and protection options of users are described in Facebook's privacy policy:
https://www.facebook.com/policy.php
We use Google Analytics on our website, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, a subsidiary of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as "Google".
Google Analytics helps us to analyze the use of the website and to measure the effectiveness of our marketing campaigns. The legal basis for this is Art. 6 para. 1 lit. a GDPR. The user can revoke their consent to the use of Google Analytics at any time for the future in accordance with Art. 7 para. 3 GDPR via the "cookie settings" on our website.
Information such as the time, place and frequency of website visits and interactions with the website (e.g. click paths, ads viewed/clicked on, clicks on links), including the user's IP address, is transmitted to a Google server in the USA and stored there for a maximum of 2 months.
Google LLC is part of the "Data Privacy Framework" for which the EU Commission has issued an adequacy decision pursuant to Art. 45 GDPR:
https://www.dataprivacyframework.gov/list
Google also records "demographic characteristics" and can compile statistics that enable statements to be made about the age, gender and interests of site visitors. This is done through the automated analysis of advertising and information from third-party providers.
If the user has activated personalized ads in their Google account and agrees to Google Analytics, Google can analyze usage behavior across devices - i.e. across all devices that the user has linked to their Google account. Google creates models for cross-device conversions; only anonymous statistics are transmitted to us for this purpose, not personal data.
If the user wishes to deactivate this cross-device analysis, he can deactivate the "Personalized advertising" function in the settings of his Google account under the following link:
https://support.google.com/ads/answer/2662922?hl=de
We use Google Analytics with an anonymization function. This means that the IP address of the user is shortened by Google within the EU member states or in other contracting states of the EEA agreement.
Google uses the data collected to evaluate the user's visit to the website and to compile reports on website activity for us. The data is also used to provide further services in connection with website and Internet use. Google may pass this information on to third parties if required by law or if third parties process this data on behalf of Google.
According to its own information, Google will never link the user's IP address with other Google data. Google provides further information and options for preventing the use of data here:
https://www.google.com/intl/de/policies/privacy/partners
If the user does not agree to the collection of data, they can also prevent this by installing the browser add-on to deactivate Google Analytics.
We use Google Tag Manager to integrate various functions on our website. This product comes from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, a subsidiary of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as "Google".
The Google Tag Manager is used exclusively to integrate certain content on our website and to enable the management of these functions via an interface provided by Google.
When the website is accessed, the corresponding functions are loaded from a Google server, which may also be located in the USA. The user's IP address is processed in order to provide the functions.
The functions used are listed conclusively in our privacy policy. The consents not granted by the user for certain functions are also observed when using the Google Tag Manager.
Google LLC is also part of the "Data Privacy Framework", for which the EU Commission has issued an adequacy decision pursuant to Art. 45 GDPR:
https://www.dataprivacyframework.gov/list
The legal basis for the use is Art. 6 para. 1 lit. f GDPR. Our legitimate interest lies in the optimization and economic operation of our website.
We use Hotjar on our website. This is a web analysis service provided by Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe, hereinafter referred to as "Hotjar".
Hotjar is used to analyze the usage behavior of our website. If you have given your consent for this processing, the legal basis is Art. 6 para. 1 lit. a GDPR. The legal basis may also be Art. 6 para. 1 lit. f GDPR. Our legitimate interest lies in the analysis, optimization and economic operation of our website.
Hotjar enables us to record and evaluate your usage behavior on our website, such as your mouse movements or mouse clicks. However, your visit to our website is anonymized. In addition, Hotjar analyzes information about your operating system, your Internet browser, incoming or outgoing links, the geographical origin as well as the type and triggering of the terminal device you use and processes it for statistical purposes. Hotjar can also obtain direct feedback from you. In addition, Hotjar offers under
https://www.hotjar.com/privacy
further data protection information.
You also have the option of opting out of the analysis of your usage behavior. By confirming the link
https://www.hotjar.com/opt-out
a cookie is stored on your device via your Internet browser, which prevents further analysis. Please note, however, that you will have to click on the above link again if you delete the cookies stored on your device.
External fonts from "Adobe Typekit", a service of Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24 Republic of Ireland, hereinafter "Adobe", are used to display the font design.
When the provider's website is accessed, a connection to the Adobe server is established to enable the font to be displayed or updated. This may involve data being transferred to servers in the USA.
_____________________
However, in the opinion of the data protection supervisory authorities, the USA does not currently have an adequate level of data protection. Therefore, there are so-called standard contractual clauses between the provider and Adobe for the transfer of data to third countries:
https://www.adobe.com/de/privacy/eudatatransfers.html
However, these are private law agreements and therefore have no direct impact on the access options of the authorities in the USA.
_____________________
The legal basis for this is Art. 6 para. 1 lit. f GDPR. The legitimate interest of the provider is the optimization and economic operation of the website.
Through the connection, Adobe can recognize from which website a request is sent and to which IP address the display of the font is transmitted.
Adobe offers further information, in particular on the options for preventing the use of data, under the following links:
https://www.adobe.com/de/privacy.html
https://www.adobe.com/de/privacy/policies/adobe-fonts.html
We use external fonts from FontAwesome to display fonts and visual elements on our website. FontAwesome is a service of the
Fonticons Inc, 6 Porter Road, Apartment 3R, Cambridge, MA 02140, USA, hereinafter referred to as "FontAwesome".
When you visit our website, a connection is established to the FontAwesome server in the USA in order to enable and update the display of fonts and visual elements.
The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the optimization and economic operation of our website.
By connecting to the FontAwesome server when you visit our website, FontAwesome can determine from which website your request has been sent and to which IP address the font is to be transmitted.
FontAwesome offers under
https://fontawesome.com/privacy
further information, in particular on the options for preventing the use of data.
We use Google Fonts on our website to display external fonts. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as "Google".
In order to enable the display of certain fonts on our website, a connection to the Google server in the USA is established when our website is accessed.
The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the optimization and economic operation of our website.
The connection to Google established when you access our website enables Google to determine from which website your request has been sent and to which IP address the display of the font is to be transmitted.
Google offers under
https://adssettings.google.com/authenticated
https://policies.google.com/privacy
further information, in particular on the options for preventing the use of data.
We use Google reCAPTCHA on our website to check and prevent interactions on our website through automated access, e.g. by so-called bots. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as "Google".
This service enables Google to determine from which website a request is sent and from which IP address you are using the so-called reCAPTCHA input box. In addition to your IP address, Google may also collect other information that is necessary for the provision and guarantee of this service.
The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the security of our website and in the prevention of unwanted, automated access in the form of spam or similar.
Google offers under
https://policies.google.com/privacy
further information on the general handling of your user data.
We use Google Maps on our website to display our location and to provide directions. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as "Google".
If you call up the Google Maps component integrated into our website, Google stores a cookie on your end device via your Internet browser. Your user settings and data are processed in order to display our location and create directions. We cannot rule out the possibility that Google uses servers in the USA.
If you have given your consent for this processing, the legal basis is Art. 6 para. 1 lit. a GDPR. The legal basis may also be Art. 6 para. 1 lit. f GDPR. Our legitimate interest lies in optimizing the functionality of our website.
This connection to Google enables Google to determine from which website your request has been sent and to which IP address the directions are to be sent.
If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your Internet browser. Details on this can be found above under "Cookies".
In addition, the use of Google Maps and the information obtained via Google Maps is subject to the Google Terms of Use and the Terms and Conditions for Google Maps.
In addition, Google also offers
https://adssettings.google.com/authenticated
https://policies.google.com/privacy
for further information.
We use the service of Weglot SAS, 138, rue Pierre Joigneaux, Bois-Colombes 92270, France (hereinafter "Weglot") to display our offers in various languages.
When our site is accessed, the service is loaded via the Weglot server, which means that visitors have a choice of languages.
For technical reasons, Weglot collects the following information when you visit the site:
- Browser type and version,
- operating system used,
- Referrer URL,
- visited website,
- Date and time of access,
- IP address of the user.
This data processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR. Our legitimate interest lies in the optimization and reach of our offer. Further information can be found in Weglot's privacy policy:
https://www.weglot.com/privacy
We use YouTube on our website. This is a video portal of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as "YouTube".
We use YouTube in connection with the "extended data protection mode" function in order to be able to show you videos. If you have given your consent for this processing, the legal basis is Art. 6 para. 1 lit. a GDPR. The legal basis may also be Art. 6 para. 1 lit. f GDPR. Our legitimate interest lies in improving the quality of our website. According to YouTube, the "extended data protection mode" function means that the data described in more detail below is only transmitted to the YouTube server when you actually start a video.
Without this "extended data protection", a connection to the YouTube server in the USA is established as soon as you access one of our Internet pages on which a YouTube video is embedded.
This connection is necessary in order to be able to display the respective video on our website via your internet browser. In the course of this, YouTube will at least record and process your IP address, the date and time as well as the website you have visited. In addition, a connection to Google's "DoubleClick" advertising network is established.
If you are logged in to YouTube at the same time, YouTube will assign the connection information to your YouTube account. If you wish to prevent this, you must either log out of YouTube before visiting our website or make the appropriate settings in your YouTube user account.
For the purpose of functionality and analysis of user behavior, YouTube permanently stores cookies on your end device via your Internet browser. If you do not agree to this processing, you have the option of preventing the storage of cookies by changing the settings in your Internet browser. You can find more information on this above under "Cookies".
Google provides further information on the collection and use of data as well as your rights and protection options in this regard in the privacy policy available at
https://policies.google.com/privacy
available in the data protection information.
We use Google AdSense on our website to integrate advertisements. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as "Google".
Google AdSense stores cookies and so-called web beacons on your end device via your Internet browser. This enables Google to analyze your use of our website. In addition to your IP address and the advertising formats displayed to you, the information collected in this way is transferred to Google in the USA and stored there. Google may also pass this information on to contractual partners. However, Google declares that your IP address will not be merged with other data about you.
If you have given your consent for this processing, the legal basis is Art. 6 para. 1 lit. a GDPR. The legal basis may also be Art. 6 para. 1 lit. f GDPR. Our legitimate interest lies in the analysis, optimization and economic operation of our website.
If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your Internet browser. Details on this can be found above under "Cookies".
Google also offers
https://policies.google.com/privacy
https://adssettings.google.com/authenticated
further information, in particular on the options for preventing the use of data.
We use the Google AdWords advertising component on our website, including conversion tracking. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as "Google".
We use conversion tracking for the targeted advertising of our offer. If you have given your consent for this processing, the legal basis is Art. 6 para. 1 lit. a GDPR. The legal basis may also be Art. 6 para. 1 lit. f GDPR. Our legitimate interest lies in the analysis, optimization and economic operation of our website.
If you click on an ad placed by Google, the conversion tracking we use stores a cookie on your end device. These so-called conversion cookies lose their validity after 30 days and are not used for your personal identification.
If the cookie is still valid and you visit a specific page of our website, both we and Google can evaluate that you have clicked on one of our ads placed on Google and that you have subsequently been redirected to our website.
Google uses the information collected in this way to compile statistics for us about visits to our website. We also receive information about the number of users who have clicked on our ad(s) and about the pages of our website that were subsequently accessed. However, neither we nor third parties who also use Google AdWords will be able to identify you in this way.
You can also prevent or restrict the installation of cookies by making the appropriate settings in your Internet browser. At the same time, you can delete cookies that have already been saved at any time. However, the steps and measures required for this depend on the specific Internet browser you are using. If you have any questions, please use the help function or documentation of your Internet browser or contact its manufacturer or support.
Google also offers
https://services.google.com/sitestats/de.html
https://www.google.com/policies/technologies/ads/
http://www.google.de/policies/privacy/
provides further information on this topic and in particular on the options for preventing the use of data.
We use the remarketing or "similar target groups" function on our website. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as "Google".
We use this function to place interest-based, personalized advertising on third-party websites that also participate in the Google advertising network.
If you have given your consent for this processing, the legal basis is Art. 6 para. 1 lit. a GDPR. The legal basis may also be Art. 6 para. 1 lit. f GDPR. Our legitimate interest lies in the analysis, optimization and economic operation of our website.
To enable this advertising service, Google stores a cookie with a sequence of numbers on your end device via your Internet browser during your visit to our website. This cookie records both your visit and the use of our website in anonymized form. However, no personal data is passed on in the process. If you subsequently visit the website of a third party that also uses the Google advertising network, advertisements may appear that are related to our website or our offers there.
To permanently deactivate this function, Google offers the following options for the most common Internet browsers via
https://www.google.com/settings/ads/plugin
a browser plugin.
Likewise, the use of cookies from certain providers, e.g. via
http://www.youronlinechoices.com/uk/your-ad-choices
or
http://www.networkadvertising.org/choices/
can be deactivated via opt-out.
Cross-device marketing allows Google to track your usage behavior across multiple devices, so that you may be shown interest-based, personalized advertising even if you switch devices. However, this assumes that you have agreed to the linking of your browsing history with your existing Google account.
Google offers further information on Google Remarketing at
https://www.google.com/privacy/ads/
to.
Sample data protection declaration of the law firm Weiß & Partner
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